In this article, I will take you on a tour of the 20 best WooCommerce themes available on the market. Further down, I will also give some insights on how to look for a suitable theme for your WooCommerce store.
Your WooCommerce Theme Is As Important As Your Store
Appearance is one of the top things that people notice when they visit your site. A study on website first impression reveals that 94% of participants left design-related comments, while the remaining 6% were about the actual content.
Another report shows that if a site’s overall look doesn’t appeal to visitors, there is a 38% chance they will leave.
That being said, appearance is not the only reason why you need to use a good theme for your WooCommerce store.
Your theme should also be responsive, meaning that it is designed for any screen size. As proof, 62% of companies have seen an increase in their sales after making their sites mobile-friendly.
Another thing to watch is your site speed. As a rule of thumb, your site should load in three seconds.
Zitmaxx Wonen, a Dutch furniture retailer, saw a positive outcome after making its site faster. Its mobile conversion and revenue increased by 50.2% and 98.7%, respectively.
Last but not least, a good WooCommerce theme has to include various online store features, such as product listing pages, checkout forms, image galleries, and many more.
20 Best WooCommerce Themes
Here are the best 20 WordPress WooCommerce themes chosen based on their features and price.
1. ShopIsle PRO
ShopIsle PRO is one of the most recommended options if you are looking for a highly customizable WooCommerce theme.
Most WordPress themes’ settings usually only allow users to customize the navigation menu, widgets, and color scheme. However, with this theme, webmasters can edit the header, footer, homepage sections, and text color.
To make your site more unique, the built-in parallax scrolling feature makes it possible for you to use videos or slideshows as the site’s background.
ShopIsle PRO is available in three pricing options: Personal ($69 for one site), Business ($99 for three sites), and Agency ($199 for unlimited sites). All plans are paid annually.
Flatsome is a multipurpose business theme that can be used to create online stores, company websites, and more.
Out of the box, this theme comes with 19 beautiful live demos that can be imported to your site.
You can also choose how your product pages look by selecting one of its predefined layouts.
To make sure users have everything they need to run an online store, Flatsome has a collection of customizable elements that can be added anywhere on your website. Some notable examples are price tables, testimonials, and countdowns.
Another feature that users will like is its built-in page builder. Not only does it allow for in-depth customization, but it also enables users to live-edit their sites. This way, you do not have to hit the preview button all the time.
For only $59, you’ll get lifetime updates and six months of email support. To extend the support for another half of the year, you need to spend $17.63.
Looking for a WooCommerce theme that flaunts a lot of features? Then eCommerce might be the one for you.
First off, it enables users to create unlimited types of filters on product pages. Sort your products into categories and help customers to browse through your listings.
Be sure to use the comparison tool to see which products are performing well. Then, maximize them to its full potential by featuring them on the front page.
Three pricing plans are available for this WooCommerce WordPress theme, ranging from $45 to $87. You’ll get 24/7 support, video tutorials, and a 30-day money-back guarantee.
Shoppe comes with seven demo sites that will help you create different types of online stores without a hassle. What’s more, there are also many layouts, landing pages, and post archive templates available.
However, what makes Shoppe stand out is its simple but useful features. For example, there is a Quick Look option that allows visitors to see products’ details without having to open the product page.
For customization options, there’s no need to install a third-party page builder. The developer, Themify, already included its own builder equipped with several addons.
There are three pricing plans for this WooCommerce theme: Standard ($59), Developer ($69), and Master Club ($89).
The Standard and the Developer plans come with 12 Themify builder addons. However, the latter also gives you customizable Photoshop files that you can freely use for your site.
Meanwhile, by purchasing the Master Club plan, users will get 12 plugins, 25 builder addons, and access to all Themify’s themes.
Shoptimizer is a WooCommerce theme that focuses on optimizing both the speed and discoverability of your store.
First, it ensures that your website’s code is always well-structured. As a result, your site loads quickly and performs well on any device.
Shoptimizer also helps your store to rank well on Google. Thanks to the description field on product category pages, it is possible to insert a keyword-rich copy that can improve your site’s SEO.
To help customers navigate through your online store, this theme gives you the option to enable a sticky bar on the top of the screen. That way, visitors don’t have to scroll when they need to access the menu.
Shoptimizer is available for $99 and comes with documentation, free updates, and one year of support.
eStore is one of the few themes on this list that offers a free version, though with limited options. Some of the things you can do include changing the background, editing the homepage layout, and inserting custom widgets.
If you need more customization options, there’s a premium version available. You can get three different header layouts, 600+ Google fonts, multiple color options, and so much more!
Premium users will also get access to custom widgets that can be added to more than 10 areas. For instance, there are widgets for testimonials, product tabs, and promos.
To get the premium version of eStore, you can either choose the one-website plan ($69) or the 10-website plan ($99).
Astra is one of the top freemium WooCommerce themes in the WordPress repository.
One of its key features is the drop-down cart summary in the header, which allows customers to check their shopping carts from any page they’re on. This way, they will stay on the product page and can continue to shop with ease.
In addition to that, you can make the header to stick on the top of the screen. Thus, customers can access the navigation menu without having to scroll up.
The examples above are just free features, though. You can have more features by getting one of the premium plans: Astra Pro ($59), Mini Agency ($169), and Agency ($249). All of them are billed monthly.
Subscribers of Astra Pro will get 20 demo sites, email support, documentation, and video tutorials. Meanwhile, the other two plans offer product bundles with different add-ons and plugins.
Porto offers more than 50 live demos, and 21 of them are created for ecommerce sites. What’s great, you can import these demos to your WooCommerce store and edit them based on your preferences.
This theme gives users the ease to design their headers using its drag-and-drop header builder. In order to use it, you only need to add elements into the available space and move them to the desired spot.
For the homepage, Porto offers four slider options: boxed, grid, full width, and full screen. If you want to have more customizations, feel free to use Revolution Slider since the theme integrates well with this popular plugin.
This theme is available for $59, and there’s an optional fee of $17.63 for six months of email support.
You probably know Divi as a page builder plugin rather than a WordPress theme. However, surprisingly, it offers hundreds of premade designs for various niches — including ecommerce.
Plus, Divi also has more than 40 website elements for different types of needs. There are modules for blogs, galleries, forms, testimonials, and more.
Divi’s features do not stop there. With the find and replace function, you can change any design element on your page with a single click.
Let’s say you want to change the font of your webpage. To do so, you don’t have to click each text one by one. Simply use the find and replace function and all text will be changed at once.
There are two pricing plans for Divi: Yearly Access ($89/year) and Lifetime Access ($249).
Both plans include Monarch and Bloom plugins, Divi’s page builder, documentation, and chat support. What is more, you can use the theme and page builder on unlimited sites.
Try the 30-days free trial if you’re still unsure about purchasing the theme.
Do you need a minimalistic-looking ecommerce theme with powerful features? If that’s the case, you will like WoonderShop.
For starters, the WooCommerce theme has three demos that can be easily modified with WoonderShop’s drag-and-drop page builder. Should you need more editing freedom, the theme is compatible with Visual Composer.
Some of the functions that make WoonderShop worth using are the mini cart in the header, distraction-free checkout page, and fast product filters.
But the most impressive feature of this theme is the ability to make appointments directly from your website. Usually, you need to use an additional plugin to get this feature.
You can play around with WoonderShop with its seven-day trial. After that, you can buy it for $79.
11. The Gem
The Gem is another multipurpose WordPress theme that you can use for ecommerce sites. With 70 demos and 60 section templates, setting up an online store has never been easier.
Editing your website’s appearance with The Gem is also easy since it comes with the Visual Composer page builder. Thanks to the plugin’s drag-and-drop function, you can customize various parts of your site without any technical knowledge.
However, customization is not the only thing that makes this theme worth using. The Gem can also boost your site’s ranking with its on-page optimization. The higher you rank, the more traffic and customers you’ll receive.
With $59, you’ll get all the premium features along with six months of support. You can also pay $17.63 extra to extend the support for another half of the year.
Anyone who wants to have an affordable theme with an irresistible plugin bundle will love Basel.
The price and the support renewal fee for this theme are the same as the previous one ($59 and $17.63, respectively). But along with free updates and six months of support, you also get WooCommerce, WPBakery page builder, Slider Revolution, and WPML translation plugin.
Aside from those bonuses, there are several features that you won’t find in other themes on this list. For instance, there’s a 360-degree view function that allows customers to examine your product from every side.
Furthermore, you’ll find a little surprise when you hover over a product thumbnail. A box will pop up and display the products’ price, color options, sizes, and many more.
Should you need some guidance on how to use this theme, there are some official Youtube tutorials available.
Neto is a lightweight theme with more than 70 templates. What is more, each template has multiple layout options for the homepage, product list, and product description.
Even though Neto’s templates are ready for use, you can customize many of their aspects through the theme settings. The options include, but not limited to, typography, header and footer, and custom widgets.
Plus, you can insert videos into the product description fields.
Neto is currently priced at $34.30. The theme can be used on unlimited sites, and you’ll get one year of support and updates.
Nitro is another theme apart from Divi that offers many out-of-the-box features.
It enables store owners to create multiple popup messages that will enrich customers’ experience. For example, you can show a popup about ongoing promos once customers land on the homepage.
Then, if they see an out-of-stock product, visitors will receive a popup message encouraging them to opt for notification emails. They will be notified once the product is in stock again.
Nitro will save a lot of your money because it comes with many third-party plugins. This includes Revolution Slider, Visual Composer, Contact Form 7, and a few other useful plugins that are worth around $130.
This theme only costs $59 on Theme Forest. Therefore, I strongly recommend it for those who want to cut down on expenses.
15. EightStore Pro
EightStore Pro’s homepage already provides you with the essential elements of an online store — featured products, subscription boxes, and deals of the day. These elements can be enabled or disabled according to your preferences.
Like Basel, EightStore Pro allows you to display an add-to-wishlist button when someone hovers over product thumbnails. There’s also a quick-view option where visitors can zoom in on the products’ images and then add them to their carts.
But the most useful feature of this theme is the banner editor. With this function, users without photo editing skills can easily create attractive call-to-action banners.
Furthermore, users can add promo tickets on the website header — which can help to boost the sales of discounted products.
For only $55, you’ll get access to the forum, email, and chat support.
Shopkeeper is one of the best WooCommerce themes for those who like a minimalist design. The theme takes away distractive page elements to give customers the best shopping experience.
Creating your website with Shopkeeper is easy because it provides multiple layout styles for important pages. There are also some portfolio layouts if you are going to sell your services.
For the product list page, you can decide the number of items per row and assign different headers for each category. The sidebar with product filters can be hidden so customers will get a full-screen display of your products.
To make further modifications, you don’t have to install any additional page builder because Shopkeeper already has a built-in WPBakery.
All in all, it doesn’t take too long to launch an online store because the theme’s customization settings are simple and easy to use.
Shopkeeper and its six months of support are available for $69. To extend the support for another half of the year, you need to spend $21.38.
Atelier makes it easy for everyone to create online stores of any size with its 14 demos. What’s more, users can easily sell digital items thanks to the theme’s integration with Easy Digital Downloads.
This theme does not have built-in advanced customization settings. But fortunately, it supports WPBakery Page Builder that will help you to create the site of your dreams.
Besides, it is also possible to create a parallax header with an animation overlay on top of it. This option will make your website looks more unique.
To get Atelier, you only need to pay $53. Though, like other Theme Forest products, it only has six months of support. You can extend it for $15.38.
XStore is the only theme on this list that lets users launch an ecommerce site for multiple vendors. To do so, you only need to use either one of these plugins: Woozone, Dokan, WC Marketplace, or WooCommerce Product Vendors.
To help customers find products from certain vendors, XStore adds a feature that filters the listings based on brand names.
XStore’s admin panel offers advanced settings for customizing your site. If that’s not enough, you can use the WPBakery Page Builder plugin.
There are other plugins that come along with this theme as well, including Slider Revolution and GMAPS for WPBakery. In total, all of them worth $250.
Considering that the theme only costs $59, it is an excellent deal for those who are on a budget.
19. The Retailer
If you like plugin bundles, here is another theme that’s perfect for you.
Each purchase of The Retailer comes with access to the Visual Composer page builder, so you can customize many aspects of your ecommerce site for only $59.
What’s more, this theme has more than 650 Google fonts and powerful customization options for quick edits.
Users don’t have to design their sites from scratch since there are multiple layout templates available. There are even templates for portfolios, which are very useful for artists and designers who want to sell their services.
The built-in review function is also a nice feature to have since products with nice feedbacks are more likely to sell well.
The key function of this theme is the quick shop feature that is equipped with a category filter. It provides easier access for your customers to browse through your products.
Apart from that, users also get an Ajax-powered search bar with an auto-complete function. Not only does it help customers to find what they want, but it also saves you from having to install another plugin.
The theme also has three pagination options to create different site looks: infinite scrolling, pagination, and load more button.
For only $59, you’ll get some premium plugins such as Revolution Slider, WPBakery, and WooCommerce PDF Invoice.
Things to Look Out for from WooCommerce Themes
There are several essential aspects to remember when looking for a WooCommerce theme:
- Ease of use. Choose a theme with advanced customization options and page builders that won’t require you to have any technical knowledge.
- Compatibility. Check the theme’s compatibility because not all themes work well with certain WordPress versions and plugins.
- Support. An ecommerce site has various functions that can be quite hard to configure. Thus, finding a theme with reliable technical support should be on your list.
- Updates. You will not want to buy a theme that does not receive constant updates. Outdated themes can expose your site to security issues and other bugs.
Final Check: Testing Them Out!
When it comes to running an online store, loading speed and website responsiveness are very crucial. To know how your site performs in these criteria, I recommend using Pingdom Speed Test Tool and Google Mobile-Friendly Test.
Pingdom has a couple of website performance monitoring services, but it is most known for its site speed test.
Upon entering its homepage, simply enter the URL of your theme’s demo, choose the location, and press enter.
Pingdom then reveals the performance grade, page size, load time, and the number of requests the page takes.
If you scroll down, the tool also shows what can be improved to increase the site speed and the break-down of page element sizes.
Google’s Mobile-Friendly Test is one of the best online tools to check whether your website’s design is responsive or not. And the best thing is – it is free to use.
To use it, simply paste the URL of your theme’s demo to the given field. Then, the tool will assess the page using Googlebot.
In the results page, you will see the overall state of your website’s responsiveness and how it looks like when viewed from mobile devices.
Other than that, do not forget to check the issues your site might have. For example, the result below says that the demo site I use has some page loading issues.
If you click on one of the issues, you’ll get a brief explanation about the problem and a link to an article that further describes how to solve it.
Time to Pick the Best One for You
Whether you want to launch a small ecommerce site or an online retail business, your theme has to work well with WooCommerce.
In this article, I have shown you the best 20 WooCommerce themes based on their features and ease of use. Among those themes, here are my favorites:
- Divi — a multipurpose theme with a powerful page builder that allows for global elements.
- Shopisle — comes with easy customization options for the header, footer, and homepage sections. Plus, it supports a parallax background.
- Flatsome — enables users to design a unique header with its drag-and-drop header builder and logo creator.
- eCommerce — provides you with a product comparison tool.
- eStore — has useful widgets like testimonials, product tabs, and promos.
- Astra — the free version includes a sticky header with a drop-down cart summary.
- WoonderShop — you can allow customers to book your services.
- Basel — features a 360-degree view on the product page.
- EightStore Pro — already has the essential sections for an ecommerce site on the homepage, and you can disable/enable them accordingly.
Which one would you like to get? Or do you have a favorite WooCommerce theme that I did not mention? If you do, let’s discuss it in the comment section below!