With so many different types of sites on the web, it’s easy to get confused. You’d be surprised how many people don’t know the difference between a blog and a website.
If you are unsure which one of the two you should pick for your business, you have come to the right place. In this article, I will talk about the difference between a blog and a website. Let’s get into the showdown of blog vs website.
What Is a Website?
Simply speaking, a website is a collection of related static pages, gathered under one domain.
The purpose of a website is to present any information the website creator wishes. Different kinds of information lead to different types of websites. It can be anything from an online store, to a personal blog.
Another important thing to remember is that a website can be a stand-alone blog, or have a blog as a part of its structure.
All websites are powered by a hosting provider and have a domain name. Without hosting, a site can’t be published on the internet. While a domain name is used to access the site.
What Is a Blog?
A blog is a sub-category of a website. However, it’s structure is quite different from a website.
First of all, a blog has dynamic content, meaning it is constantly being updated. The posts are displayed in a reversed chronological order – newest to oldest.
Blog posts are the content pages on the blog. They can be written articles, videos, podcasts and so on.
What is more, the aim of blogging is to reach a wide audience of people interested in the topic covered. To achieve that, bloggers closely engage with their readers and build a close relationship.
When it comes to blogs, it tends to have a more informal writing style than static website pages. Of course, this heavily depends on the niche and topics covered.
Blogs focus on specific niches. Be it travel, fashion, IT, food or anything else. Professional bloggers rarely write about broad topics and most of the time have a clear outline of the content provider.
If you’re wondering why people choose to blog, there are quite a few reasons. First of all, blogging is a part of digital marketing, which is a great strategy for any kind of business. Secondly, even people with personal blogs can earn money by monetizing their content.
One of the most popular ways to monetize a blog is by displaying ads on your site. Google AdSense, being the most popular ads program, will display ads related to your content.
Another popular method is affiliate marketing. With this method, you promote other people’s product or services. If someone buys the product, the blogger gets paid a certain amount of money.
Bloggers can even sell their services and products. You can sell anything from merchandise to online courses.
Here are some examples of highly successful blogs on the web:
- The Art of Manliness ‒ this blog focuses on men’s lifestyle and has at least 150,000 subscribers.
- TMZ ‒ a famous blog that focuses on celebrity gossip.
- Tut+ ‒ a coding-themed blog
- CopyBlogger ‒ focused on content and online marketing.
- Wellness Mama ‒ A niche blog for mothers who want to know more about health and wellness.
Which One Should You Choose?
Depending on your goals, you can choose to have a website, a stand-alone blog or a website with a blog.
If you don’t want to manage your own website, a blog is for you. You can use a platform such as Medium or WordPress.com, to host your blog. It provides all the blogging essentials and is very easy to use.
However, if you own a business and need more brand exposure, you should create a website.
Stand-alone blogs are mostly used for personal gain, while websites are more suitable for businesses.
Can You Have Both Instead?
Fortunately, you can have the best of both worlds. You can create a site and have a blog as a part of it.
This will be a great marketing move, as you can use the blog for content marketing. If you correctly use SEO, you can reach the top of SERPs and bring in more traffic, which then can be turned into paying customers.
How Do You Start?
If you want to have a website, you need to take care of two things: hosting service and a domain name.
To register a domain name, make sure you choose a trusted registrar, Hostinger is an ICANN-certified registrar. The same applies to hosting services. Make sure to purchase hosting from reputable sources.
After you have registered your domain and bought a hosting plan, it’s time for you to build your website. You can build your website from scratch or use a content management system (CMS).
If you don’t have the skills for building from scratch, you can either hire a professional or make use of a CMS such as WordPress.
So, now you know how blog and website differ. Make sure to choose the right category for your needs! While a blog is best for personal use, websites work best for businesses.
To bring it further, you can combine a website with a blog, to have the best of both worlds!