When thinking of online marketing, most people will choose social media as the best place to start. However, email marketing should not be forgotten. You can communicate directly with your customers, and convert leads into sales. So where to start? You’ll need to choose the right email marketing service.
In this article, I’ve compiled the best 15 services that you can consider to set great email campaigns. Further down, I’ll also give some insights on how to choose the perfect one for you.
Let’s get right into it!
Why You Need an Email Marketing Service?
Contrary to popular belief, email marketing services do so much more than sending email campaigns. They also provide reports, statistics, and testing tools that will help you determine the best email marketing strategy.
Here’s what you can get from using an email marketing service:
- Efficient campaigns — it allows you to send bulk emails all at once. What’s more, you can schedule emails, sort the recipients into groups, and create personalized messages.
- Increase customer loyalty — sending regular emails is an excellent way to engage with your customers. Make sure the emails match their preferences.
- Built-in analytics — you’ll have access to detailed reports of your campaigns.
- Social media promotion — most email marketing tools have social media integration. With this feature, recipients can easily find you on any social network and share your emails with friends and families.
15 Best Email Marketing Services Worth Using
Check out these excellent email marketing services that I choose based on their features, popularity, and price.
Constant Contact is considered as one of the most robust email marketing services. Everything you need to start your campaign — from email templates to third-party integrations — is already included.
The highlight of this tool is undoubtedly its marketing automation. When certain triggers occur, Constant Contact will automatically send emails to your subscribers.
For instance, you can send automated emails when new customers subscribe to your list, wish a happy birthday to your customers, and resend emails to non-openers.
Constant Contact is one of the few tools on this list that has an event management tool. It allows you to send invitation emails, ask the recipients to register, and then remind them once the event is near.
Later on, use the reporting feature to see the contacts who choose not to respond and those who have registered to your event. You can also use this function to monitor your ticket sales.
Constant Contact is available in two pricing plans: Email (starts from $20/month) and Email Plus (starts from $45/month). The price of each plan will depend on how many subscribers you have.
If you’re still not sure about purchasing this service, simply try its 60-day trial and see whether it fits your needs or not.
- Complete automation feature — other than sending emails, this feature can help you to find new contacts through Facebook Lead Ads, Formstack, Salesforce, and more.
- Mindbody integration ‒ Constant Contact works together with Mindbody for a more straightforward setup of automated messages. Thanks to the partnership, there is no need for you to manually send birthday emails.
- Tons of pre-designed email templates — choose one and customize it according to your preferences. You can even create a template from scratch with its drag-and-drop editor.
- Complicated cancellation policy — subscriptions can only be canceled via phone call, but they only have phone support for several countries.
- The highlighted features are only available in the Email Plus plan — if you need to use the marketing automation and event management tool, prepare to spend extra.
Constant Contact is a perfect choice for business owners and event organizers. Its automation tools and beautiful templates make email marketing easy, and you don’t have to purchase additional tools to promote your events.
ActiveCampaign takes pride in its personalized marketing automation. With the help of its tags, you can create custom emails that are based on the subscribers’ information.
To illustrate, address your contacts by their first names by inserting the %FIRSTNAME% tag in the template. Once the emails are sent, the tag will retrieve the needed information from your database.
This email marketing service offers 35 personalization tags out of the box. However, you don’t have to stick with the default options. ActiveCampaign also allows you to create your own tags, so the personalization options for your emails are limitless.
When your campaigns have been going on for a while, don’t forget to track your leads with ActiveCampaign’s Attribution function.
This feature shows you the traffic sources of your contacts and the total conversions that they’ve completed. By analyzing this report, you can see which one of your campaigns work best.
ActiveCampaign has four pricing plans: Lite, Plus, Professional, and Enterprise. The price ranges from $9 to $229/month for up to 500 contacts. The price will differ if you choose to have more contact allowance.
- Personalized campaigns — aside from personalization tags, you can group people based on their activities and create custom campaigns for each group.
- Predictive sending — ActiveCampaign tracks the time when the contacts open your emails. Based on this data, you can schedule your emails so they will be sent when the recipients are most likely to engage.
- Mobile CRM (Customer Relationship Management) app — manage your team, see all contacts’ information, and track emails on the go. The app is available for iOS.
- Steep learning curve — equipped with advanced tools and options, it takes a while to learn all of its features. Thankfully, documentation and tutorials are available for you to learn from.
- Short trial period — its 14-day trial doesn’t give you much time to test out everything and decide whether it fits you or not.
ActiveCampaign is a perfect choice for businesses that want to create a more personal connection with their contacts. With personalized content, predictive sending, and the ability to track your contacts’ path, you can rest assured that your campaigns will generate great results.
HubSpot is known as a premium CRM software, but it recently expanded its features to offer an email marketing service.
The free plan allows you to send up to 2,000 emails per month. In addition, users can also manage up to $1,000 of ad spending on Google, Facebook, and Linkedin Ads.
One of the outstanding features from HubSpot is the Lead Scoring function. The software tracks all of your contacts’ activities, from the first visit to the last purchase, and use the data to determine the quality of the lead. The more data it gets, the more accurate the score.
If you want to create your own scoring criteria, you can do so by using the Traditional Scoring. Several factors can be selected: page views, email engagement, demographic information, and more.
After obtaining the lead scores, use the results to group your contacts and create personalized content. Engage the low-quality leads, and encourage the high-quality ones to convert.
The price of HubSpot starts as low as $50/month for up to 1,000 contacts.
- HubSpot CRM — integrating an email marketing service with the CRM gives you full insights about your customers’ behavior (purchasing habits, pages they’ve visited, etc.)
- Smart lists — automatically add contacts that meet the list’s criteria and remove those who no longer do.
- Team email — connect email addresses of your team members to a shared inbox. By collaborating with your colleges, rest assured that there are no emails left unanswered.
- A/B testing is unavailable in the low tier-plan — you need to purchase either the Professional (starts from $800/month) or the Enterprise plan (starts from $3,200/month).
- Expensive — some common features like landing pages and social media integration are exclusive to Professional and Enterprise plans.
HubSpot stands out with its CRM integration, advanced lead scoring, and smart lists. What’s more, you can even manage ads from the HubSpot dashboard — no need to use third-party tools. But due to its steep pricing, this platform is best suited for large businesses and corporations.
MailChimp is a renowned email marketing service that currently serves more than 20 million customers.
The free plan allows you to send 10,000 emails to 2,000 users every month. What’s more, you’ll also get access to marketing tools like Facebook/Instagram ads, landing pages, and pop up forms.
If that’s not enough, there’s also the Smart Recommendation feature that will give you tips and insights about your audience, campaigns, and ads.
For instance, MailChimp can help you find potential customers from its audience network. The service will search for people who share the same interests with your contacts, and then recommend them to you.
When your business grows, consider upgrading to its higher plan. Some premium features are custom coded-templates, retargeting ads, A/B testing, and delivery by time zone.
Three pricing plans are available: Essentials ($9.99), Standard ($14.99), and Premium ($299). All plans are paid monthly.
- Generous free plan — perfect for small businesses because the tools needed to run your first email marketing campaign are already included.
- Integrates with more than 200 apps — some examples are Canva, Drupal, and Leadpages.
- Pay As You Go Plan — works for those who send emails infrequently. Instead of paying monthly fees, you only need to buy credits that will be used to send emails. One email costs one credit.
- Expensive new pricing policy — as of May 19, 2019, MailChimp will determine monthly charges based on the total number of your audience. This includes subscribed and unsubscribed contacts.
- Limited support — the 24/7 email support is exclusive to Premium users. In addition, the phone and live chat support only work on weekdays.
MailChimp is a great option for small businesses. The features available in the free plan are not too limiting to start off with, and there’s also the Pay As You Go plan if you just need to send emails once in a while.
iContact aims to provide an affordable email marketing service that can help businesses of any size.
For starters, all types of plan will get unlimited user access to iContact. Your team members can work individually or collaborate together on larger marketing campaigns. What’s more, there’s also a permission control, so users only see what they need to see.
Use the Email Audience & List Segmentation Tool to make sure you send the right content to the right people. Group your subscribers based on shared conditions like demographics and onsite behavior, and then send tailored content to each group.
Aside from the usual marketing automation and performance reporting, iContact also provides additional features like spam check, subscriber engagement score, and HTML editor option.
The price for iContact starts as low as $14/month for up to 500 contacts. However, you can get a 15% discount if you choose to pay annually.
Those who need to send a high volume of emails may contact the support team directly to get a custom pricing plan.
- High deliverability rate — thanks to its spam check and inhouse monitoring team, iContact has a 97% deliverability rate.
- Dedicated strategic advisor — High Volume accounts will get an email expert that will help in planning, improving engagement, and enhancing online reputation.
- Detailed tutorials — get the best out of iContact by watching its video tutorials.
- No contact import — a very fundamental feature for email marketing services, so it’s quite disappointing to know that iContact doesn’t support this function.
- Image restrictions — you can only insert images that are less than 200kb.
iContact is perfect for large businesses. The unlimited user access helps to bring the cost down, and you can also ask for help from the strategic advisor to make your campaigns more effective. However, it might be quite inconvenient to add existing contacts since there’s no import feature.
Drip is an ecommerce CRM that helps you to create personal relationships with your customers.
With the Liquid and Personalized Content blocks, you can create emails that are unique to each shopper. Show them product recommendations based on their history, notify them about a price drop, or generate discount codes for each recipient.
Besides personalized content, timing is also everything in marketing. Hence, Drip provides behavior-based automation that will send emails after a certain trigger occurs.
For instance, Drip can send reminder emails a few hours after customers abandon their carts. You can also choose to roll out emails after purchases, signups, and visits.
But don’t let your campaign stop there. Track what each shopper is looking for and use the data to serve unique ads and recommendations. You can display them on Facebook and Instagram or even send them as text messages.
There’s no free plan available, but you can try Drip for free for 14 days. After that, feel free to upgrade to one of its plans: Basic ($49 for 2,500 contacts), Pro ($122 for 5,000 contacts), and Enterprise (custom price and contact allowance).
All plans are paid monthly and include 24/7 support.
- Segmentations — group customers based on what they’re buying, how many times they’ve placed an order, etc. Use the data to create personalized content.
- In-depth reporting — monitor your engagement metrics, overall revenue, revenue per user, and many more.
- Third-party integrations — many types of tools available, such as analytics, lead capture, forms, and webinar.
- Mediocre templates — the designs are quite basic, but you should be able to create a beautiful one with its Visual Builder.
- Limited A/B testing tool — you can only test the “from” name, subject, and delivery time. There’s no way to test the email content.
Want to boost your ecommerce revenue and customer engagement? Drip is the perfect tool for that. Group your customers, create personalized content, and set up third-party ads that can better engage shoppers. What’s not to love?
Founded in 1998, AWeber is one of the established email marketing services available as of right now.
One of the most prominent features from AWeber is its A/B testing. While most services offer limited options, this platform allows you to test subject lines, content, and send times. Try different formulas and discover what works best for you.
In terms of automation option, AWeber lets you tag people based on links they click.
Let’s say you include an article about diet in one of your newsletters. Then, those who click on the article will be marked with a “diet” tag. This tag will segment people based on their interests, so you can send personalized content to them.
If you’re a first-timer and not really sure where to start, there’s no need to worry. Refer to articles, video tutorials, and podcasts to learn about all of its features.
Five default pricing plans are available for this service, ranging from $19 to $149/month, depending on how many subscribers you have.
Before purchasing one of its plans, be sure to try its 30-day trial.
- Phone support — available from Monday to Friday, at 8 AM – 8 PM Eastern Time.
- Three mobile apps — AWeber Stats to check email statistics, Atom App to add new subscribers to your lists, and Curate to create newsletter templates. All apps are available on iOS and Android.
- Hosted signup form — perfect for those who don’t have a website.
- Limited automation — aside from tags, there’s not much you can’t do with the automation feature. You can’t create a workflow based on purchase history, build different scenarios, etc.
- Outdated templates — it uses old-fashioned layout, fonts, and color schemes.
AWeber has the basics of a decent email marketing service — including automation, split testing, and signup forms. What’s more, it has phone support that is rarely found in the industry. Unfortunately, its automation features and templates are in need of updates.
Sendinblue is an all-in-one platform that provides email, SMS, and chat marketing tools.
First thing first, this email marketing service allows you to send transactional emails. You can choose to send password reset messages, order confirmations, shipping notifications, and more!
So aside from marketing, Sendinblue ensures that your customers will have the best experience with your brand.
However, before you actually send any emails, it is important to test is deliverability.
Create a list of contacts that includes addresses from different providers — Gmail, Yahoo, Hotmail — and send test campaigns to those addresses.
Later on, use the results of the test to identify your reputation among those providers, reasons for the failure, and so on. These key metrics are useful to make your campaigns as effective as possible.
Other than email marketing, don’t forget to utilize SMS and chat tools.
Send text messages to your contacts about new products, latest promotions, shipping updates — anything you want! Then, set up a chatbox on your site so visitors can contact you instantly.
The price of Sendinblue ranges from $25 to $66/month. All plans have unlimited contacts, but there is a monthly sending limit that varies between each pricing tier.
- Complete marketing tool — expand your marketing effort with its multi-channel tool.
- Retargeting ads — show ads on websites that your customers visit.
- Multilingual chat support — available in English, French, Spanish, Portuguese, Italian, and German.
- Lack of integration — for instance, there are no third-party integrations for social media, forms, surveys, and payment gateways.
- A limited number of templates — it’ll take more time to create a design if there’s no template that fits you.
Multichannel marketing is the highlight of Sendinblue. Use emails to promote your brands, and send text messages to notify customers about time-sensitive matters. But really, the possibilities are endless with this marketing service!
GetResponse claims itself as the all-in-one marketing software for small businesses, especially those who are new to online marketing.
With the Autofunnel tool, you don’t need to use different tools to launch a complete online marketing campaign. Generate traffic with ads, create landing pages to attract visitors, and send emails to encourage them to buy — do it all with one tool.
It is also possible to connect this marketing service to your online stores. GetResponse will track the customers’ behavior and use it to create personalized messages like product recommendations and abandoned cart reminders.
GetResponse also developed its own tool called Hydra to maintain a high deliverability rate. It sniffs out spam messages, removes inactive addresses from your list, and track recipients’ activity with your campaigns.
There are three default pricing plans available, ranging from $15 to $99/month for up to 1,000 contacts. However, you can get some discounts if you choose to pay for one or two years.
The maximum subscriber count for the default plans is 100,000 contacts. Should you need more, contact the support team for custom pricing, and you’ll get a free demo of the platform.
- Contact import — directly add contacts from nearly 20 sources.
- Ecommerce integrations — some examples include Etsy, WooCommerce, Shopify, Magento, and BigCommerce.
- Mobile app — do everything on the go, from sending emails to tracking your performance. The app is available for Android and iOS.
- No money-back-guarantee — think thoroughly and try the 30-day trial before purchasing one of its plans.
- Uncommon policy — GetResponse will count one email address as two contacts if it is included in two different lists.
GetResponse is, no doubt a perfect choice for those who want to set up an online marketing campaign quickly and easily. The Autofunnel tool lets you create a complete sales funnel, and you can do everything on the go with its mobile app. However, you might spend some extra bucks if you add an address to several email lists.
Looking for an email marketing service with advanced features? The campaigner is here to end your quest. It is trusted by more than 100,000 businesses, including some big names like Subway, Adidas, and The Washington Post.
Other than autoresponders like welcome and thank you emails, this service allows you to build complex workflows involving contacts’ actions, contact field values, time delays, and more.
Let’s say you are creating a workflow for new subscribers. Two conditions are set: the Yes path for those who open the welcome emails, and the No path for those who don’t.
Customers who follow the Yes path will receive product updates within three days, while people who belong in the No path will get discount codes within a day. All of these can be done with its email automation feature.
The reporting feature is also one of the highlights of Campaigner. There are heatmaps to see the most clicked part of your email, devices used to open the campaigns, open rate based on locations, and more.
Campaigner starts as low as $19.95/month for up to 1,000 contacts.
- Exclusion list — prevent certain groups and recipients from receiving particular campaigns.
- Social integration — automatically post your email campaigns to Facebook and Twitter.
- Localized signup forms — available in eight languages, including Spanish, French, Turkish, and Russian.
- Free trial requires a credit card — quite uncommon because most services with a free trial don’t have a similar policy.
- Campaigner’s logo is still present in low-tier plans — you need to purchase the Growth Ultimate plan ($149.95/month) and above to remove the branding.
Campaigner is a perfect choice for large businesses. Aside from advanced automation and reporting functions, other little features like localization and exclusion list will help your campaigns yield great results.
Launched in 2013, ConvertKit is relatively new in the industry. That being said, its features are on par with those offered by major competitors.
You can start your automation workflow with several options: launching a new product, hosting a webinar, creating surveys, and selling a service. After that, you can create a customer journey by connecting actions, events, and conditions.
Other than that, ConvertKit offers some common functions like reporting, forms, subscribers management, and so on.
The price of ConvertKit ranges from $29 (1,000 contacts) to $79 (5,000 contacts) per month. You can visit its pricing page to check the prices for bigger lists.
- Free migration service — for those that have 5,000 or more subscribers.
- Slack community — all ConvertKit users will be added to a Slack channel where they can discuss anything from email marketing to blogging.
- Landing pages templates — choose from 18 pre-designed templates and get access to a library of 100,000 stock images.
- Limited A/B testing — you can only test different subject lines. There’s no option to test the content, which is the most important part of your campaign.
- No drag-and-drop editor — the service only offers text-based emails.
ConvertKit is an ideal choice for those who value simplicity. Creating emails and automation workflows can be done within one place, and you’ll be assisted if you want to migrate to this service. Unfortunately, as Convertkit only provides text-based editor, you can’t send newsletter emails.
MailerLite is an affordable email marketing service that caters to different types of business.
First, for ecommerce owners, you’ll be happy to hear that MailerLite can be integrated with Shopify, Magento, and WooCommerce. After connecting it to your online store, you can automatically upload product images, descriptions, and prices to your newsletters.
There’s also an RSS campaign option for bloggers and authors. With this feature, your subscribers will receive email updates about your latest posts. You can send emails on a daily, weekly, or monthly basis.
To expand your audience, enable the pop-up signup form function and put it anywhere on your site. It can appear in the middle of the page, stick to the top or bottom of your page, or even cover the entire page.
In terms of campaign tools, MailerLite offers some common options found among email marketing services like A/B testing, auto resend, segmentation, and deliver by timezone.
There’s a free plan available, but you can only have 1,000 subscribers and send 12,000 emails per month. Should you need unlimited emails for the same amount of contacts, the plan will cost you $10/month.
- Three email editors — aside from drag-and-drop editor, rich text and HTML editors are also available. The former is used to create plain text emails, while the latter is designed for those with coding skills.
- Forms with pre-selected topics — with this feature, visitors can select the topic they’re interested in from the start. Then, MailerLite will group them according to their choices.
- Inactive subscribers removal — delete subscribers with zero open rates from your list to make sure you’ll have a high ROI (return of investment).
- No spam testing — a very important tool that can increase your deliverability rate.
- Strict approval process — the review process can take up to a day. And even if you’re approved, some accounts are only allowed to have 500 contacts.
MailerLite is another great email marketing service for small businesses. The plans offered are relatively cheap, and the features available are enough to run simple campaigns. However, it can be quite hard to join this service due to its rigorous review process.
Want to have an email marketing service where you can easily collaborate with your team? Well, good news — Mailjet is here to facilitate your needs.
One Mailjet account can be used by up to 16 members, and the owner can set up different access permissions for each user. Decide who can edit templates, manage contacts, access billing information, and so on.
To make your teamwork even more effective, Mailjet’s template editor allows several users to work on the same template at the same time. Members can even add comments on the element blocks, so there’s no need to send the templates back-and-forth for revisions.
In terms of the automation feature, Mailjet offers predefined workflow options to will improve customers’ experience. Send emails when users haven’t opened your emails for a certain period, abandoned their carts, or have subscribed to you for a year.
The pricing plans for Mailjet is quite different compared to the others on this list. Instead of basing it on the number of contacts, the price is defined based on total emails sent per month.
The default pricing plans allow you to send 30,000 to 900,000 emails. The lowest allowance costs $8.69 to $18.86/month, depending on the plan that you choose.
- Multi-user template editor — a highly innovative idea since no other marketing service offers the same feature.
- Sub-accounts — create several sub-accounts if you have several teams or products.
- Free plan available — you’re allowed to send 6,000 emails per month with a limitation of 200 emails per day.
- Complicated list management — there’s no easy way to remove unsubscribed contacts. You have to download the list and then upload them to the Exclusion list.
- No live chat — particularly inconvenient if you want to get instant responses.
Mailjet takes email marketing one step further by providing a collaborative real-time editor, role management, and the ability to create sub-accounts. You can even try it for free without any time limit. Considering the price and the features you get, you can’t go wrong with this service.
Looking for an email marketing service with beautiful email designs? Then Mailify might just be the right option for you.
This email marketing service has an impressive collection of email templates. There are more than 800 designs available, and all of them are mobile responsive. You can make them your own by changing the elements, layouts, and color schemes.
The reporting feature is quite advanced, too. Aside from the usual data, there are insights about reading times, devices used, and email clients.
What’s more, Mailify can provide you with a dedicated expert that will help you with campaign management. The project manager will give in-depth insights about your strengths, weaknesses, and opportunities based on the results of your previous campaigns.
Just like Mailjet, the price plan is based on how many emails sent per month. If you go over the limit, you need to purchase credits to send more emails.
The plan starts from $59/month.
- Beautiful predesigned templates — the collection is much larger compared to other services on this list.
- Unlimited contacts — since the pricing plans are based on emails sent per month, you can have as many contacts as you want.
- SMS marketing — send text messages from its SaaS platform or add messaging capabilities to your marketing application with the SMS API.
- Basic automation feature — you can set certain events and clicks as triggers, but you can’t create a more complicated workflow that is based on the contacts’ behavior.
- No 24/7 support — the support team is only available on weekdays, CET time. However, you can make an appointment beforehand by using its chatbot.
The template collection is definitely Mailify’s main strength. What’s more, you can even consult its expert team about improving your email marketing campaigns. But the service won’t satisfy you in terms of the automation feature.
Autopilot’s main strength lies in its visual automation editor.
Instead of using plain automation templates, Autopilot offers a drag-and-drop editor that can be annotated and filled with images, emojis, and stickers. What’s impressive, you’re not the only one who can use the editor. Be sure to invite your team members to collaborate on the workflow.
Don’t want to create automation options from scratch? Autopilot has you covered. Simply choose a predefined template and modify it to fit your needs.
This marketing automation software uses Zapier as its native CRM to help you manage contacts and leads. However, Autopilot also offers integration with other popular CRMs like Salesforce, Hubspot, and Pipedrive.
Other common features found in Autopilot include segmentation, A/B testing, and personalized emails.
Unfortunately, Autopilot falls on the more expensive side. The lowest plan costs $49/month with up to 2,000 contact allowance.
- Unique automation editor — the stickers and images make marketing automation fun for the team.
- Multichannel marketing — use SMS marketing, Google Ads, Facebook Ads, chatbots, and even postcards.
- Live training — register to its scheduled training and learn how to use Autopilot’s features, gain access to advanced material, and ask some questions.
- No built-in form builder — as an alternative, it scans the submissions from your existing forms and integrates with several form builders.
- Steep pricing — not recommended for small businesses and bloggers.
Autopilot is a perfect choice for those who need an easy-to-use automation tool. Thanks to its visual automation editor, creating workflow doesn’t have to be an agonizing task. Drag and drop the triggers, add notes for your colleges, and insert emojis to highlight certain parts. You couldn’t ask for more.
What is Email Marketing?
Simply put, email marketing is the act of promoting your business through the use of email. It can be used to attract new customers, keep existing customers to stay loyal, and offer discounts and promos.
While this marketing strategy may sound outdated, it actually has an average ROI of 122% — four times higher than social media and paid search (28% and 27%, respectively).
Well, it’s unsurprising since email marketing has several advantages over social media.
First, instead of using the same content for all subscribers, you can send targeted campaigns based on how they interact with your brand. Send promos for new users, product recommendations for regular customers, and product launches for all users.
The strategy also allows you to perform A/B testing to see what kind of campaign works best. Email marketing services usually can be used to test out different subject lines, content, and sender details.
If you’re still unconvinced, here are several other benefits you can get from this marketing strategy:
- Direct — the campaigns go straight to your subscriber’s inbox, and there’s no complicated algorithm that limits your reach.
- Large user base — there are more than 3.8 billion users worldwide, and all age groups use email more than social media.
- Receptive audience — the people who signup are already interested in your brand, so it’s easier to convince them to convert.
- Unrestrained — unlike social media where you are subject to rules, email campaigns are not influenced by other platforms’ policies.
How to Choose the Best Email Marketing Service?
All businesses have their own criteria for determining the best email marketing service. However, in general, you should choose one based on these factors:
- Ease of use — settle down with a service that is easy to navigate, has a user-friendly design, and provides you with tutorials to get you started.
- Email automation — some services have simple autoresponders, while others allow you to create complicated workflows. Opt for one that fits your business.
- Segmentation — group your subscribers based on their interests, age, location, purchase history, and more. These groups enable you to create more targeted content.
- Performance tracking — some important metrics include open rate, click-through rate, bounce rate, and devices used to open the emails.
- A/B testing — a great way to discover the perfect formula for your campaigns.
- Spam prevention — look for a service with spam test, recommendations on how to avoid spam-filter, and a high deliverability rate.
Get Those Emails Out Right Now!
So there you have it. The 15 best email marketing services available for any type of business. Let’s take a look at those options again, along with their main strengths:
- Constant Contact — complete automation feature and can help you find new contacts from several platforms.
- ActiveCampaign — create personalized emails with its personalization tags.
- Hubspot — integrates with its native CRM and can score your leads.
- MailChimp — a popular service that can give you tips and insights about your audience, campaigns, and ads.
- iContact — unlimited user access to the service so everyone in your team can use it.
- Drip — a marketing automation tool designed for ecommerce sites.
- AWeber — segment your contacts with tags.
- Sendinblue — create a multichannel campaign with email and SMS.
- GetResponse — use the Autofunnel tool to instantly create a complete online marketing campaign.
- Campaigner — create complex a workflow involving contacts’ actions, time delays, and more.
- ConvertKit — build a workflow and edit emails within the seamless editor.
- MailerLite — pop up signup forms and RSS campaigns for bloggers.
- Mailjet — multi-user template editor and the ability to create sub-accounts.
- Mailify — has more than 800 beautiful templates.
- Autopilot — a unique automation editor where you can insert images, emojis, and stickers.
So have you found an email marketing service that fits your business? Let’s discuss it in the comments below!