A footer is the bottom section of a website. In WordPress, the footer.php file within the theme directory defines this area. It contains static information like copyright notices, navigational links, contact details, and so on.
In this article, you will learn the importance of having a footer for your WordPress website. Additionally, I will also guide you through the steps to customizing your footer section.
Why Is WordPress Footer Important?
Despite being placed at the bottom of your website, the WordPress footer contributes to improving audience engagement and conversion rates. You can ensure that by adding calls-to-action to encourage visitors to take action after reaching the end of the page.
Because of its static nature, the footer area generally contains links and content meant to be visible throughout the site. Using the WordPress footer, you may display various elements as follow:
- Copyright notice — protect your website from any plagiarism attempts.
- Call-to-action (CTA) — encourage visitors to take specific actions like signing up for a newsletter and buying a subscription.
- Contact information — display contact details to help visitors get in touch with you. Business websites generally use their footer space to display their store address and business operation hours to improve their local SEO.
- Sitemap — show all the navigation options available on the site. It helps ease the website crawling process for indexing purposes.
- Social media icons — lead people to visit your social media networks, such as Facebook or YouTube.
How to Edit a WordPress Footer?
There are many ways to modify your WordPress footer. Pick the method that best suits your level of skill.
Use WordPress Customizer
Depending on your theme, you may be able to modify your footer through the WordPress Customizer. Some themes dedicate a specific section to do so, while others incorporate it in the Widgets section.
This latter option applies to the WordPress Twenty Seventeen standard theme. If you’re using this theme, the following steps will show you how to customize its footer:
- Navigate to Appearance -> Customize from your WordPress dashboard.
- Click Widgets -> Footer 1 or Footer 2, then select Add a Widget button.
- Choose the type of widget you want to add to the footer. Add the title and content, click Done.
- Hit Publish to save your changes.
Modify WordPress Widgets
You can also directly edit the footer’s content through the Widget section. Here’s how to do it:
- Navigate to Appearance -> Widget from your WordPress dashboard.
- Drag and drop the desired widget from the list provided to either Footer 1 or Footer 2. Then click Save -> Done. Repeat this step as needed.
- Select Manage with Live Preview at the top page to see your final result.
Edit WordPress Theme Code
If you’re familiar with basic PHP, you can also edit the footer by changing the footer.php files of your theme. To avoid losing vital data, make sure to backup your theme files beforehand.
Here’s how you can access the footer.php file of your WordPress theme:
- Navigate to Appearance -> Theme Editor from your WordPress dashboard.
- Access your theme’s footer file labeled footer.php on the right column.
- Make all the necessary changes, then hit Update File. You can also remove the “Powered by WordPress” link from here.
WordPress footer is the last section visitors see after reaching the end of your site. Depending on its content, a footer may serve various purposes — improving conversion rates, enhancing the website navigation system, or increasing the average session duration.
There are three ways to modify the WordPress footer:
- Use the WordPress Customizer to edit your theme’s appearance.
- Modify the footer’s content in the Widgets section.
- Edit the theme code using the Theme Editor.
I hope this article helps you create an excellent footer for your website. If you have any more questions, feel free to leave a reply below.